Saturday 10 October 2015

Creative Brochure Design

Creative Brochure Design

Brochure & Catalog Design


Brochures, Catalogs and Flyers, very familiar Marketing & Communications tools, are often used to present general information about a company or product, or to focus specifically on the company or products “benefits and features”. As versatile tools, these can be used as a “Door-Opener” or as a “Leave-Behind Piece”. They can be used for Direct Mail campaigns, whether designed as a “self-mailer” or as a folder stuffed and mailed in an envelope. They can be used for support during a sales call, handed out at Trade Shows or displayed at a store and offered to customers, clients and prospects who ask. There are several ‘traditional’ brochure formats and an unlimited number of variations and creative possibilities. Regardless of the size or shape, graphic design plays a critical role in the success of every brochure. A strong, clean, fresh, dynamic design will ‘engage people and draw them closer’, while a poor, weak, ‘heavy’ design may alienate people to the point where they turn away — from the company or its products and services!

 our brochure designs not only attract and engage people, they also communicate effectively and strongly. And they convey or reinforce the sponsoring company’s identify, image, sense of quality and other important, intangible considerations. To achieve that, our Design Team may incorporate the work of skilled, talented concept pros, copy writers, inspired photographers or other creative professionals.